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2016
Problem: Most of us are very poor at managing our finances, we usually end up broke at the end of every month.
Insight: In situations like these, it would be great if the banks helped us through but most of us don't tend to trust banks after various global incidents.
Idea: QUID is an AI Facebook bot that receives alerts from the Nationwide app when you're about to make poor financial decisions.
Advertising, Case Study, Innovation
QUID by Nationwide
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