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QUID: THE BRUTALLY

HONEST FRIEND

Nationwide

D&AD New Blood Pencil 2017

Problem: Most of us are very poor at managing our finances, we usually end up broke at the end of every month.

Insight: In situations like these, it would be great if the banks helped us through but most of us don't tend to trust banks after various global incidents.

Idea: QUID is an AI Facebook bot that receives alerts from the Nationwide app when you're about to make poor decisions financially. 

Case study

Print advertising

Print: Shoes you can't afford
Print: Hipster shit
Print: Cat cups

Outdoor billboards

Guerrilla marketing

Art Director: Ryan Leckie

Art Director: Pradhan Thandra

Copywriter: Pam Boschma

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