Produced at Saatchi & Saatchi, New York 

 

Vegas is America’s sickest party destination. It’s got flashy parties, five-star hotels, luxury cars, and—with millions of people around—plenty of germs, too. So we wanted to remind visitors that even though there’s a good chance you could get sick in Vegas, Theraflu will be there to help you power through. 
 

We created radio, static OOH, interactive OOH animations that pulled in real-time data from the weather channel, and a photo kiosk that took heat-sensitive Thermoselfies of users. 
The cumulation of everything shows people just how "sick" Vegas really is.