PRADAN aims to tackle rural India's persistent poverty. Their work focuses on sustainable change, equipping women, families, and communities with the skills and systems to confidently take charge of their lives.

 

Commonplace was commissioned to create a range of brands below marketing locally sourced products by regional women farmers.The products are meant to meet the evolving demands of peri-urban and rural audiences, they establish a niche in the market by blending tradition with modernity, ensuring both cultural connection and contemporary standards.