I’m a multi-disciplinary designer and creative strategist with experience ranging from prototyping, leading projects, conducting research, and coaching. My work experience spans across public health, advertising and consulting. From my early days in learning & development to designing products & services, empathy has been at the core of his process, a common thread that helped generate effective solutions and ideas. My recent projects have been a mix of ethnographic and design research. 
 
My work addresses various demographics, from highly urbanised settings like Berlin, New York and Mumbai to rural communities within India. I worked with Saatchi & Saatchi, Facebook, Animal Advertising and Vihara Innovation Network with clients like GSK’s Theraflu, Share The Meal, Uber India and Red Bull. During my education & work experience, I was nominated for Cannes Future Lions, The Webby’s, Communication Arts and besides winning a ONE Show award and D&AD New Blood pencil.
 
My latest work in public health and social development contributed to a mobile game, created a learning platform for nurses in Bihar, UP, and dived deeper into mental health issues suffered by Frontline workers during and post-COVID (report).