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Problem: Most of us are very poor at managing our finances, we usually end up broke at the end of every month.



Insight: In situations like these, it would be great if the banks helped us through but most of us don't tend to trust banks after various global incidents.



Idea: QUID is an AI Facebook bot that receives alerts from the Nationwide app when you're about to make poor decisions financially.

Nationwide

QUID: The Brutally Honest Friend

Advertising

The Work

Role:

Designer

Category

Advertising

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