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This project aims to explore and synthesize key insights from a comprehensive review of FMCG commodities, market research, consumer habits, and corporate websites. By identifying and analyzing the latest trends and behaviors in the FMCG sector, the project seeks to provide actionable insights that can drive the creation and innovation of brands. The focus will be on four critical attributes: authenticity, format, function, and flavor, which are essential in connecting with modern consumers, experimenting with product formats, enhancing product functionality, and standing out with unique tastes. Through this analysis, the project will offer valuable guidance for developing brands that resonate deeply with consumers and thrive in a competitive market.

PRADAN

PRADAN Packaging - Ecommerce

2023

Packaging, Social Development, Branding

The Work

Role:

Art Director, Designer, Researcher

Category

Packaging, Social Development, Branding

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