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Produced at Saatchi & Saatchi, New York

Vegas is America’s sickest party destination. It’s got flashy parties, five-star hotels, luxury cars, and—with millions of people around—plenty of germs, too. So we wanted to remind visitors that even though there’s a good chance you could get sick in Vegas, Theraflu will be there to help you power through.


We created radio, static OOH, interactive OOH animations that pulled in real-time data from the weather channel, and photo kiosk that took heat-sensitive Thermoselfies of users.
The cumulation of everything showing people just how "sick" Vegas really is.

GSK-Theraflu

How Sick Is Vegas

Advertising, Branding

The Work

Role:

Art Director

Category

Advertising, Branding

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