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Produced at Saatchi & Saatchi, New York
Vegas is America’s sickest party destination. It’s got flashy parties, five-star hotels, luxury cars, and—with millions of people around—plenty of germs, too. So we wanted to remind visitors that even though there’s a good chance you could get sick in Vegas, Theraflu will be there to help you power through.
We created radio, static OOH, interactive OOH animations that pulled in real-time data from the weather channel, and photo kiosk that took heat-sensitive Thermoselfies of users.
The cumulation of everything showing people just how "sick" Vegas really is.
GSK-Theraflu
How Sick Is Vegas
Advertising, Branding

The Work
Role:
Art Director
Category
Advertising, Branding
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