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GoC Boys was a research project to gather contextual information on young men’s lives to inform the GoC design. Two primary objectives supported this goal, related to boys’ self and social spheres: Firstly, to understand game-relevant dimensions of boys’ lives, including phone use and engagement, media and game usage, aspirations, conflicts, gender ideologies, and FP/RH-related behaviours and perceptions. Secondly, to explore the semiotic, social, and normative context of young men’s understandings of FP/RH, gender and masculinity.

Game of Choice, Not Chance

Game of Choice, Not Chance (Boys)

2023

Research, Branding, Public Health

The Work

Role:

Art Director, Designer, Researcher

Category

Research, Branding, Public Health

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