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Inspite of the benefits that technology offers, the time spent on gadgets could affect a child's ability to feel connected to their childhood.Lego's "Childhood Shortcuts" campaign demonstrates a simple, yet powerful statement to kids, parents and all computer users through keyboard shortcuts.
The objective of this campaign is to remind our audience how childhood could be in danger of becoming a virtual reality.
Lego
Childhood Shortcuts
2016
Advertising, Design

The Work
Role:
Art Director
Category
Advertising, Design
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