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Inspite of the benefits that technology offers, the time spent on gadgets could affect a child's ability to feel connected to their childhood.Lego's "Childhood Shortcuts" campaign demonstrates a simple, yet powerful statement to kids, parents and all computer users through keyboard shortcuts.

The objective of this campaign is to remind our audience how childhood could be in danger of becoming a virtual reality.

Lego

Childhood Shortcuts

2016

Advertising, Design

The Work

Role:

Art Director

Category

Advertising, Design

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